Today’s topic is going to be very interesting and very broad — Digital Marketing.
what is digital marketing
In the name of digital marketing, many courses are sold online, and some people think that after buying these courses, they will start earning lakhs of rupees. To some extent, that can be true. But when you take a course, it’s important to understand what digital marketing actually is, what kind of work it involves, and how exactly you can earn money from it. So read this blog completely — you’re going to get a lot of information about digital marketing.
Let’s understand digital marketing. If we carefully look at the term, we can understand that marketing done using digital devices like computers, mobiles, or tablets is called digital marketing. Technically, the definition may be more detailed, but in simple language, marketing done through the internet is digital marketing.
To understand marketing, we first need to understand marketing. There are mainly two goals in marketing:
Earlier, marketing was done through traditional methods. After the digital era began, marketing shifted to digital methods.
Basically, digital marketing happens in two ways:
Let’s understand this with an example.
Suppose you search on Google: “Best android smart phones in 2026.”
You’ll see 4–5 websites in the search results. Usually, you will visit one of the top websites and possibly buy a phone from there. That’s marketing in action.
Here, search engines play an important role. This is called Search Engine Optimization (SEO). When you type a keyword like “Best smart phones in 2026,” and certain websites appear at the top, it means those websites are ranking for that keyword. If you are a good digital marketer, you can rank your website (or the company’s website you work for) on specific keywords. When a website ranks naturally without paying for ads, it is called organic digital marketing.
Now let’s talk about inorganic (paid) digital marketing.
When you search the same keyword, you may notice that the top results have a small “Ad” label. These websites are running Google Ads. Paid advertisements generate leads, but they are not free. You must spend money. If you earn more profit from product or service sales than the money spent on ads, you are a good digital marketer.
If you don’t spend money and still rank your website on keywords, that’s strong organic marketing.
Now the question is: What work do you actually have to do in digital marketing?
First, you need to rank websites on keywords — which means you must learn SEO, especially Google SEO, because Google plays a major role in digital marketing.
Second, Social Media Marketing — platforms like Instagram, Facebook, YouTube, etc., where most people are active today. Marketing through these platforms to generate leads is also part of digital marketing.
Third, Google Ads and Facebook Ads — you must have good knowledge of both, as paid advertising is a major part of digital marketing.
Fourth, Blogging — you should know how to create and manage blogs. You should also know how to build websites.
Fifth, App Marketing — when we use Android or iOS apps, we see advertisements there too. That’s also digital marketing.
Sixth, Email Marketing — when companies send promotional emails about offers, new launches, or features to attract customers, that is email marketing.
Seventh, Affiliate Marketing — suppose a product is being sold on Amazon. It’s not your product, but if someone buys it through your affiliate link, Amazon gives you a commission. Many websites write content (content marketing) and place affiliate links. When users read the content and buy the product, the website owner earns a commission.
So overall, digital marketing includes:
- Website creation
- Blogging
- SEO
- Social media marketing
- Google & Facebook ads
- Email marketing
- Content marketing
- Video marketing
- Affiliate marketing
The main goal is to generate leads and sell products or services.
Now, if you are thinking about taking a digital marketing course, you can do so. I’ve explained what digital marketing is and what work is involved.
Let’s talk about money.
If you are a skilled digital marketer and have your own product or service, you can promote it, generate leads, and earn unlimited income. If you work for a brand or company, you can earn a salary based on your skill level. The better your skills, the higher your payout.
That’s what digital marketing is all about.