Meta Ads vs Google Ads Difference
if you are running an ad on meta ads or you are running it on Google Ads, then which platform should we choose if you are going to run an ad for the first time for any of your business. yes, so today I will tell you here that like when should we run meta Ads, why should we run them as compared with the Google Ads, when should we run ads in Google Ads and why should we run them. So let us understand whether Facebook meta ad is good or Google Ads is good. Under what condition can we run ads on both the platforms? The first point comes here, if your budget is less then you can run Facebook Ads simply. The second point comes that if you want to run ads for branding, that is, you have to build a brand and show ads to mass audience in low budget, then you can use Meta Ads here. Correct.
The third point here is that you want results quickly, that means if you start getting results within a week, two days, three days, then you can go here with Meta Ads. Correct. Gives good results even in long term basis. There is no problem in that but here you start getting results quickly. If you go properly strategy wise. Correct. Then after that comes the fourth point. That comes most important here when we do audience building.it comes in very low cost
Meta Ads
Meta Ads is a very good platform for audience building also, plus two types of advertisements run more here. If you are generating leads here or if you want to run sales ads here then this Meta Ads platform is very good for both types of businesses. For example, if I talk about leads, if you have an immigration business, if you have an ed-tech business.
if you have a real estate business, that too with low cost of property, then you can run Meta Ads right and if you are running sales ads, that means you have to sell a product What will you do in that situation, especially here the price of your product should be less.Low means here if the price of your product is let’s suppose 7000, 10000 then you can run here. Your offers here work very well but the condition is only one thing guys, your strategy should be very right.
Google Ads
Then here, if I talk about Google Ads, Google Ads is an expensive platform, you start getting results gradually. Like if we think that we will get results from day one, that is not possible because Google’s advertisements take time to be optimized or to mature as compared with the Meta Ads. Then let’s talk about next pointer here, Google gives you good results on long term basis but what is the meaning of long term here like you should run ad here for minimum 15 days a month.
Then the most important point which Google has is like search engine result page. If we have any problem, if any user searches for the solution, he will not go to Meta, Instagram or any social media platform. Where will it go? Either it will go to Google’s search engine page or it will go to YouTube and who has the command of both, Google is in its hands. The audience targeted on Meta is based on interest. It is based on buying intent. But if we talk about Google, you can target here on the basis of keywords
The control of excessive bidding in Meta is not in your hands. The control of bidding in Google is in your hands and here you get bidding in higher amount. If I talk about Google, then you run advertisements there. The ad copy we call is text ad, image ad, video ad, carousel ad. You can use so many formats of ad copy. Then if I talk about Meta, then here the advertisement is shown according to the data of the user’s past history and if I talk about Google, then based on what is our search intent, we see the advertisement here.
I would recommend you to start your journey with Meta Ads so that you will start seeing things at low cost. Gradually you get results in Google Ads. If you have the budget and patience, then go with Google Ads. Budget is less, patience is a little less then you should go with Meta Ads. Start your journey from there. So guys, this is the basic difference, I have told you when you should use Meta Ads and when you should use Google Ads. What are the pros and cons of Meta and the pros and cons of Google.